eveready , rin safedi, navratan cool.....

wat does the title refer to?? well activate ur memory bank..and lo behold...those are the brands our very own" angry young man" "badshaah" of indian cinema...amitabh bachan, has endorsed...
many questions cross my mind whenever i view these asinine ads on tv...
one...wat did the company have in mind when they thought of signin a super star to endorse their product...do they have millions of rupees at their disposal!?!?
two...do products like battery cells, detergent powder and hair oil sell better when endorsed by a celebrity???
three.... are, we, the end consumers that stupid to decide on a product solely on its "star value"...
i mean comon...wud i even care to buy that pungent "navratan thanda thanda cool cool" hair oil jus cos amitabh bachan , apparently uses it...wat am i thinking...will eventually have hair like him....????
i mean wat is the "ratio-decedendi" [reasoning]employed by the companies to sign in celebrities for products which are almost essential...which dont involve too much decision making...its use, non-use or misuse not making too much of a difference to the end consumer?!?1
i find it absurd on the part of the companies to think of its end consumers as a buncho dimwits...wat with they living in a fools paradise...sachin ridin a tvs fiero...yeah rite...thats the only thing he cud afford with his stinkingly hefty pay pack...
shahrukh khan pretendin to be a compaq salesman...wow i wud love to c his marketin skills....
y is it that actors cant jus stick to acting...leave modelling to the models...y where such a mask which aint even convincing....
at this rate...esp the rate at which amitabh bachan is moving ...i wudnt be surprised to find him endorse...ahem...whisper sanitary pads!?!?!
dont ask me y ...stick to the thumb rule of "caveat emptor" , let the buyer beware....
dont be fooled by the celebrity endorsin it!?!